Action IEHDC focuses on the use of communication on Environment and Health using the Entertainment – Education Model as the approach, which also promotes the use of communication for development.
Action launched a Multi- media campaign set to address the issue of Multiple and Concurrent Partnerships (MCPs) entitled ONELOVE in June 2009. The campaign aim was to educate the public about the dangers of MCPs particularly the risks of Sexual Networks. The Campaign also aimed to promote happy, loving, emotionally and sexually fulfilling relationships with one person.
Freedom Fone was introduced to this campaign in 2011, enabling callers to listen to dramas around the campaign's message. This was suspended at the end of 2011, pending the development of further edutainment materials.