February 2010

Bottom of the Pyramid (BoP) strategies are viewed in many contemporary business circles as the pot of gold at the end of the rainbow.  BoP refers to the 2,6 billion people who live below the $2 a day breadline and many business strategists argue that if targeted correctly, these consumers can offer businesses a main line into one of the fastest growing markets.  Even if the price of products and services has to be reduced, profits can be made up and surpassed in volumes sold.